The Price Isn’t Always Right

Today’s LA Times has a great piece on the risks of overpricing your home.  You can read it here.  The moral of the story is simple…in order to get the highest price for your home, you don’t need to put it on the market at the highest price.

I can’t count how many times I’ve had this exact discussion with homeowners who are interested in getting the best possible price for their home.  And in almost every case, the homes that were priced just under the market received multiple offers and sold for the high price the sellers were hoping for — and sometimes more!

Selling your home isn’t just about picking a price and putting the FOR SALE sign in the yard.   It’s about crafting a pricing, marketing and negotiating strategy designed to attract the greatest number of qualified buyers and then letting the forces of the market drive the price up.

If you’re ready to sell, we should continue this conversation.  Email me today!

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One thought on “The Price Isn’t Always Right

  1. I’ve had the pricing discussion many, many times with a family member who still has their vacant house listed with the same agent. I’ll concede it’s a higher end property so it’s going to be a little more difficult, but after a year or two it should be obvious there’s a problem. I gave up on the price discussion at about the three year point. It’s still listed and way over-priced.

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