A bold pattern combined with a subtle palette, emphasis on typography and custom icons create a refined and unique site experience to emphasize the one-of-a-kind recycled tie accessories.

The site itself is re-designed. Many elements from the original site were kept and refined, while a new layout grid and more sophisticated palette help define the brand.

A custom Foxycart implementation allows for a stylized shopping experience to fit seamlessly into the site concept and design. It also allows me to focus on the design and not worry about credit card processing, PCI compliance, and all that not-so-fun stuff.

The site is built using a custom framework with PHP and MySQL.

jQuery is used for several custom animations and page effects. A custom AJAX product locking system ensures that the same item can’t be in two people’s carts.

The header and footer are elastic to create strong horizontal lines throughout the site. The main content of the site uses the 960.gs grid system.

The redesign took about a week. The product photography, coding and testing took about two.

Archer was chosen as the typeface. The orginal site used Clarendon extensively, and I wanted to keep in the slab serif family. Archer fit perfectly with its subtle touches and readability.

All in all, one of my favorites I’ve done.